Welcome to Your New Salon Home!

I’m Rochelle & I can’t wait to meet you...

….I’m a color specialist & Mom to 3 amazing kiddos. I have been making members of the St. Louis Park area (and beyond) feel beautiful since 2009!

Even though I was the go-to girl for box dye jobs in high school, I never had aspirations of becoming a hair stylist. The day my bestie made me color her hair AND cut her bangs was the tipping point. Seeing how ecstatic she was with the results, made me realize I wanted to keep making people extraordinarily happy when they look in the mirror. Less than 6 months later, I was in cosmetology school and never looked back!

I believe all aspects of hair and its care should be approachable - my goal is to help you feel confident with your look and how to care for it until I see you again! Sustainability is also important to me. I carry sustainable hair care products, and have made it my goal to continue looking for ways to create beautiful hair while having the smallest impact on the Earth as I can.

On weekends you can find me bowling with my kids or wandering around Sierra before picking up Eastside Thai for dinner. Weeknights I unabashedly binge read the latest sci-fi or fantasy novel while I sip on a local brew in my comfy pants.

What People Are Saying

Rochelle is hands-down a master at her craft. Her expertise and desire for excellence for her clients shows in each visit. She is knowledgeable, personable, honest and very talented. I could literally send anyone her way and know they will be happy.

— CONSTANTINA W.

Rochelle is absolutely the best stylist around. She has done my hair for the better part of a decade now and I’m always happy with the results.

— MAGGIE W.

I can’t wait to see you in the salon, Lovely!

♡ Rochelle